For my second Action Project in 82, an integrated basketball, history, and statistics class we created our own Infographic. The task was to answer the question Should this Franchise stay, or move. To do this, we needed to dive deep and spend a lot of time researching. Our goal was to find interesting information that can’t be found with just a simple Google search. The team I chose to research was the Milwaukee Bucks, I’ve found out a lot about how the economy of a city ties into the well-being of a sports team from this project. The most difficult part for me was, after I did all my research, deciding what was important enough to go on my infographic. If you are interested in seeing my infographic, check it out below, and my report below that!
Through this project I have taken a deep dive into Milwaukee, and specifically the Milwaukee Bucks. Through this process I’ve noticed a downward trend in the value and popularity of The Bucks. Their attendance has continually lowered over time, as well as the value of their franchise. They are currently the least valuable franchise, and that isn’t going to change if they continue down their current path. The Bucks have tried to lower ticket prices and sign stars, but nothing has worked. The current fan base in Milwaukee is not interested in The Bucks because they have constantly had losing seasons and underperform every year. In order for a team to gain popularity in the NBA they need to gain a new good player so that they can have hope. The current problem with the Milwaukee Bucks is the lack of money they have as a franchise. The Owner, Senator Herb Kohl was once one of the richest Senators, and now is among the poorest. This is directly related to his involvement and investment in The Bucks. Additionally, in the upcoming years The Bucks will need a new updated and remodeled stadium because their current stadium will not be able to get updated with the newest technology needed to have an NBA team. NBA stadiums cost hundreds of millions of dollars, something The Bucks definitely cannot afford. As a franchise it would make no sense to invest hundreds of millions of dollars into The Bucks staying in Milwaukee if they are barely profiting year to year. The only viable option for The Bucks seems to be the moving to a new city, with a new stadium. When the New Jersey Nets moved to Brooklyn the value of them went up more than $150M. This outcome has been true for many failing franchises who have moved to a new location to try and gain a new fan base. Other recent franchises such as the Oklahoma City Thunder, and Charlotte Hornets rose in value after moving to a new city. If The Bucks move to a new city they will rise in value and bring an immense amount of money to a new city.