In our population course, we are investigating why communities use a census. The students at GCE created their own census. During our field experience, the students surveyed and interviewed selective people on the streets of Chicago for their census. In addition to the trip, we made a visit to the LJS Strategic Research Facilities. LJS Strategic Research (Leo J. Shapiro & Associates) has over 50 years of experience in conducting behavior and opinion research. LJS presented global marketing tools and techniques to GCE students. Students loved the partnership with LJS because they were given professional and practical knowledge.

Students conducting interviews are shown below:

Census 3

Census 4

Census 5

Students meeting with professionals at LJS facilities:

FE 2

FE 1

FE 3